igital-marketing-course-in-delhi

Module 1

Digital Marketing Overview

  • What Exactly Digital Marketing Is?
  • What is SEO (Search Engine Optimization)?
  • What is SERP (Search Engine Results Pages)?
  • What is SEM (Search Engine Marketing)?
  • What is SMO (Social Media Optimization)?
  • What is SMM (Social Media Marketing)?
  • What is the Blogging & Purpose of Blogging?
  • What is AdSense & Affiliates?
  • What is Email Marketing?
  • What is Mobile Marketing?
  • What is Online Reputation Management?

 

Duration: 2 Hours

Module 2

 

Website Designing & Hosting

  • CMS Based Website Designing & Web Hosting
  • What is HTML, PHP, CSS & JavaScript
  • Different Kind of Websites
  • Static & Dynamic Websites
  • Start Designing Websites
  • Purchasing Domain Names
  • Purchasing Web Hosting
  • Connecting Domain & Hosting
  • FTP Users & Using File Zila.
  • Domain Control Panels
  • Web Hosting Control Panels

 

Duration: 2 Hours

SEO (Search Engine Optimization) Course Details

 

Module 3

 

On-Page Optimization – SEO

  • What is On-Page SEO?
  • Keyword Research With Google Keyword Planner
  • Domain Selection & URL Structuring
  • Head Section Optimization
  • Meta Tags Optimization
  • Redirection Tags
  • What is Content
  • Content Writing & Optimization
  • SEO Friendly Content Writing
  • Heading Optimization
  • Keyword Density, Spamming and Stuffing
  • LSI (Latent Semantic Indexing)
  • Image Optimization
  • Link Optimization
  • Robots File Creation
  • Sitemap Creation & Submission
  • Google Search Console (Webmaster Tools)
  • Google Analytics Tool
  • Alexa Integration

 

Duration: 8 Hours

Module  4

 

Off-Page Optimization – SEO

  • What is Off-Page SEO?
  • Why Off-Page is Important?
  • What Are Backlinks?
  • Backlinks Creation Methods
  • Difference Between Do-Follow and No-Follow Backlinks
  • What is Google Page Rank
  • How To Increase Google Page Rank
  • Web Directory Submissions
  • Social Bookmarking
  • Article Writing & Submission
  • Press Release Writing & Submissions
  • Comment Writing
  • Guest Blogging
  • Classifieds posting
  • Forum Posting
  • Link Exchange (one way, two way, and three-way)
  • Search Engine Submissions
  • RSS Feeds
  • Google Business Listing (Google Maps)

 

Duration: 8 Hours

Module 5

 

Search Engine Algorithms

What Are Search Engine Algorithms
Why Search Engine Create Algorithms
Google Panda Algorithm
Google Penguin Algorithm
Google EMD Algorithm
Google Humming Bird Algorithm
Google Caffeine Algorithm

 

Duration: 2 Hours

 

 

Module 6

 

Search Engine Marketing (Using Google & Bing Ad words)

  • PPC Introduction
  • Sign-Up with Bing & Google Ad words
  • How to create a PPC campaign
  • How to Select Keywords for PPC Campaign
  • Creating ADs for your PPC Campaign
  • How to manage bids in PPC Campaign
  • Display Ads
  • Text Ads
  • Video Ads

Duration: 4 Hours

 

Social Media Optimization Course Details

 

Module 7

Social Media Optimization Overview

  • What is Social Media (Basics)?
  • Why Social Media is Important for Online Promotion?
  • Different kind of Social Media and Networking Sites

 

Facebook

  • How to create a page on Facebook?
  • How to promote your business on Facebook?
  • How to Increase likes for your Facebook page?
  • How to Add Facebook Fan Page on Your Website?
  • The difference in Facebook profile, page, and groups.
  • How to Join Groups and promote your business.

Duration: 2 Hours

Marketing with Twitter

  • What is Twitter?
  • Why Twitter is Important?
  • How to Create a Twitter Business Page?
  • How Tweet Like Professionals?
  • How to Increase Twitter Followers?
  • How to Twitter Page for Organic Search?

Duration: 2 Hours

Module 8

Website Designing & Hosting

Module 9

You Tube

  • Video Promotion with YouTube?
  • How to Create Videos?
  • Understanding Video Marketing
  • Link Building With YouTube

 

Duration: 2 Hours

Module 10

Email Marketing

  • what is Email Marketing?
  • How to Create HTML Looking Emails?
  • How to Send Thousands of Emails Instantly.
  • How to get an Email List?
  • How to Save Your ID from Black Listing?

Duration: 2 Hours 

Module 11

ORM – Online Reputation Management

  • What is ORM?
  • How to Manage ORM?
  • Creating Positive Reviews.
  • Optimizing Review Pages

Duration: 2 Hours

Module 12 

Mobile Marketing

  • What is Mobile Marketing?
  • Sign-Ups With Mobile Marketing Sites?
  • Creating Mobile Marketing Campaigns
  • Collecting Database
  • Sending Messages

Duration: 2 Hours

Module 13

 Blogging, Adsense and Affiliates

  • Getting Started With Blogging?
  • How to Blog?
  • what is WordPress and How to Create with WordPress?
  • WordPress Themes and Plugins.
  • what is AdSense?
  • How to Create an account with AdSense?
  • What is Affiliates?
  • How to Join and Earn With Affiliates?
  • Top Indian and Worldwide Bloggers?
  • Case Studies.
  • How to Earn Money With Blogging?

Duration: 6 Hours

 

You Can Learn Website Mangement & Plan through joining Program called Website Designing & Development