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About Digital Marketing

Course Content

Course Content

  1. Digital marketing Start
  2. Website Planning & Development
  3. Blogging
  1. Customer Behavior Research Methodology
  2. Professional Tools
  1. Getting Started
  2. Google Analytics
  3. Content Performance Analysis
  4. Visitors Analysis
  5. Social Media Analytics
  6. Actionable Insights
  7. Social CRM & Analysis
  8. Google Webmasters
  1. On-Page Optimization
  2. Off-Page Optimization
  1. Fundamentals
  2. Advanced
  3. Black Hat SEO
  4. Future of SEO
  5. SEO Strategies
  6. SEO Site Audit
  7. Algorithm Update
  8. SEO Tracking
  1. Selling Digital Marketing as a Service
  1. Fundamentals of Social Media?
  2. Creating Facebook Marketing Strategy
  3. Community Building on Facebook
  4. Facebook Messenger
  5. Facebook Shop
  6. Driving In-Store Footfall
  7. Twitter Marketing
  8. Creating Twitter Marketing Strategy
  9. Twitter Marketing & Advertising
  10. Instagram + Snapchat + Pinterest
  11. LinkedIn for B2B Lead Generation
  12. LinkedIn Marketing
  13. Other Social Media Channels
  14. Measuring ROI of Social Media
  15. Plan & Create Multi-channel SM Strategy
  16. Assignment
  1. Deliverability
  2. Effective Email Content
  3. Customer Acquisition Strategies
  4. Email Automation
  5. Nurturing & Automation
  6. Situational Analysis & Progressive Updates
  7. Assignments
  1. Attracting potential customers into conversion funnel
  2. Converting Prospects into Leads using emails
  3. Landing page
  4. Conversion Optimization (CO)
  5. CO Patterns for Engaging website Visitors
  6. Life Cycle Emails
  1. Mobile Application Marketing
  2. Wifi Marketing
  1. Understanding SeM
  2. Understanding PPC
  3. Strategizing PPC campaigns
  4. Market Analysis
  5. Ad writing Techniques
  6. Campaign Management
  7. Bid Management Plan
  8. Effective landing pages
  9. Performance Tracking
  10. Display Advertising
  11. SEM Management (Mobile Advertising)
  12. SEM Management (Video Advertising)
  13. YouTube
  14. Reporting & Analysis
  15. Testing
  16. Assignment
  1. Digital Analytics Fundamentals
  2. Platform Principles
  1. Introduction
  2. Campaign Management
  3. Measure your Campaign
  1. Create Website using Wordpress
  2. Super BLOGGING
  3. Shopping Advertising
  1. Affiliate Marketing - Fundamentals
  1. Online Reputation Management
  1. Starting Point
  2. Creating a Digital Marketing Strategy
  3. Executing the Strategy
  4. Assignment
  1. SEM
  2. SEO
  3. SMM
  4. E-mail Marketing
  5. Inbound Marketing
  6. Web Analytics
  7. FB Advertising
  8. Blogging
  1. E-TAIL (Online Listing), Website V/s Marketplace
  1. Marketing Fundamentals
  2. SMM (Organic)
  3. Social Media Advertising (Paid)
  4. SEO
  5. SEM with AdWords
  6. Display Advertising
  7. Email Marketing
  8. Measure & Optimization with Google Analytics
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